Email Marketing does much more than simply sending mails, to understand how it works, what its impact is on the business and its credibility – it is important we look at the benefits that email marketing provides and also the stats.
Most of the time we realize that our resources are absolutely limited, and since we do not want to waste any of our productive time and hard-earned money –we resort to options that our business can afford and can implement and put to the right use. What your business must not ignore is opting for a tool that is valuable and offers yield- we are referring to email marketing here.
Now the question is when there are so many ways to communicate with your client and reach out to them, why do we opt for email marketing as the most useful tool.
Email Marketing does much more than simply sending emails to your mailbox, to understand how it works, what its impact is on the business, and its credibility – it is important we look at the benefits that email marketing provides and also the stats.
How about taking a quick tour of the email marketing statistics and then decide on your own if this is what you want.
Unveiling the Email Marketing stats in 2020
Well do not get carried away by the author’s opinion – you judge the facts on your own. We have made your task easier and have stated facts and opinions separately.
So what is your way of segregating realities from opinions? That’s numbers and nothing else.
What makes Email marketing the most preferred? Is it the profitable ROI or the multifaceted conversions – Let’s run through a quick start?
If the topic is email conversion –it becomes imperative to understand when to, how many times.
Our stats reveal that more than 60% of the subscribers prefer receiving launch/promotional emails every week and 38% subscribers in higher frequency.
How can you automate your email sends?
If you are still contemplating about the fact whether to opt for email marketing this year or just continue the tradition of do-it-yourself mode? You are pushing away the opportunity since it will bring you some time and money- well it is not true.
Understand the stats:
More than 51.2% of the enterprises and companies use automation of email services
62.4% of the B2B marketers and respondents believe that they cannot do without email automation techniques
SO what are the key takes?
Have you ever wondered how and what you can do to make your customer feel good as they are being considered important, what is it that you can do to make your client feel special –well one thing that is influencing and impactful is the email segmentation and creating personalization?
What was the most effective strategy of 2017 is now a necessity.
Stats show that segmented email campaigns prove 51% better yield than the one which is not targeted.
The three key elements that help get a higher Open rate (up to 81%), exceeded customer satisfaction (up to 58%) personalization, segmentation, and creating target buckets.
We share with you the most impactful potion for perfect email deliverability
Open rate based on the words or characters used in the subject
The email contains content and that is no doubt very impactful since it gives you the information, but the appearance does play an important role. Both content and images together make a relevant email marketing campaign.
Email Marketing has undoubtedly come a long way right from simple messages to global messages. In the year 2019 – the users all across the globe amount to approximately 3.8. The data is bound to grow to approx. 4.31 billion users in the next 3 years. This is around the calculation of almost half the population. The data states that email marketing across the world will present us an opportunity that will clearly declare it a winner. If you are planning to initiate business, irrespective of how small or big the business is, -email marketing will give you the apt opportunity and power to reach people every day for 365 days, the benefits of getting more while investing less in the new mantra. Email no doubt is a better more refined way to connect, contact and communicate.
What is required is to build a well-strategized plan, engage and make users look for more, they should wait for you to communicate, and getting users engaged through mails, newsletter, and emailers is indeed a great way to stay interactive.
Smart techniques such as adding videos show a jump of over 300 % in the user click and read rates. Some of the Marketers these days are using sliders, GIF, and foldable menus that take your email campaigns a notch high.
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