Email Validation Myths Explained, How to Become an Expert


Know how to process the validation: its methods of selecting them according to the business from expert point

14/04/2021 By

Every business aims to hold valid email Ids as they set a foundation for a successful email campaign for any business marketing. Triggering emails is a concern of any sender. Emails that are collected through unique sources may hold invalid emails or spam emails, in such cases emails can hold a negative sender reputation. Taking such issues into consideration let us now understand them in depth.

  • Email Validation Definition

  • What is Email Validation

  • Reasons Why use email Validation

  • Difference between Email Validation and Email Verification

  • How does Email Validation work?

  • Process of Email Validation

  • Importance of Email Validation

  • Pros and Cons of Email Validation

  • Things to ask your Email Vendor

Email Validation Myths Explained

Email Validation Myths Explained

Email Validation Definition

Email Validation is the method of verifying the emails that are accumulated through different forms of emails that are targeted to trigger the recipient's inbox. It is the process of confirming an email address whether it is reliable or not.

What is Email Validation?

Email Validation is a process of strategic email identification to deliver emails to valid email id address only. Verifying them according to the segmentation - sometimes they are found with invalid typos which are entered in a hurry while subscribing or registering. This leads to misspelling the user's name or has written one letter instead of the other leading to an invalid email address.

Email Validation helps the organization to validate and verify the emails before triggering, helping the organization to protect its sending reputation. Email validation is used to validate bulk emails too, which saves time and effort with API integration.

What is Email Verification?

Email verification is simpler than Email validation. It verifies the actual email address. It confirms whether the email inbox is in use or not.

Verification of Emails

Verifying the email address is a step-by-step process in inspecting the emails that need to be received and triggered directly. They hold more than one step in verifying the emails through the common way of syntax, domain, or more.

“Valid email Ids are obtained only when emails are through a certain process.”

Reasons why use Email Validation

Every large company that sends bulk emails that are promotional or transactional undergoes a different process of points that automatically filter the invalid email addresses which are not real and inactive. There are many reasons why an email list needs to be verified before proceeding. Let us now validate a few points

  • Authenticated Email Delivery - An email list that is verified guarantees to send delivered emails. The email campaigns would be assured to reach the recipients, it is effortlessly done with the API. By sending emails with an improved email list the sending reputation score increases.
  • Focused Sending Activity–A valid email helps to bring focus sending activity by lowering the typographical errors that are submitted at the time of signups by the recipients. This process of verification of emails secures data in the mailing list.
  • Boosts Email Engagement - When emailing list is healthy and clean you start having the email engagement as emails directly hit the user's inbox. Continuous email delivery improves open rate and click rate. As receipts can feel confident and trustworthy to receive emails from reputed email addresses.
  • Identify which is valid ID - Email ID can also be for a temporary time, which lets users send and receive emails for short time and get invalid after time. Such email can affect the sending activity and may cause a low sending rank from ISPs. It is important to identify the real email ID that needs to be recognized.

Difference between Email Validation and Email Verification?

Email Verification and Email Validation are two different things. Where reports produced by email validation are real-time and reports produced by email verification are not real-time.

Email verification is preferred to fixing emails that need to be removed. Most of the firms send emails to boost their sales or some send to track back their results in deliverability. Email verification could be okay for fewer preferences and but for some clients’ email verification is more than their preferences.

Some email verification companies have minimal, removing traps which may not be accurate. Email Validation elements bounce emails, remove traps, litigators, and bots. It removes illegal sending activities.

How does Email Validation Work?

All Email service providers include email validation services as default service which may not be mentioned in the package. To start working with email validation you require a bulk email list. To kick start your email validation by category, know the validation process, according to three lists:

Valid

Risky

Invalid

Valid emails are quality emails that exist without any errors. They are the qualified email list that does not carry any faults or errors. Risky emails are the ones that exist but do not qualify, where they need some modification and verification checks to move on to the next level of verification. The Invalid is the category where emails do not exist that contain syntax errors and other issues related to mailbox inconsistency.

Start here to know when to validate your email address

It is important to know the answer to every question you have raised. One question that the email sender to answer is when to validate the email address? Is there any time or period that is recommended to validate emails?

Nope, there is no certain recommendation to check email validation, but there are some instances where you need to have your email checked to maintain a healthy email list.

  • The time when new emails are added to your email list
  • Fall of ROI i.e., Click rate, Open rate
  • Email validation is a must for every 30 days
  • Email Verification is a must if you find bounce back of emails more than 2.2%

The Process that needs to be followed

What do you think of the systematic process of email validation consistency?

What do you think of the email verifying process and its operation?

There are several technical processes to understand the level of the process of email verification. They are simple email verification processes that operate. This detailed email verification method brings high accuracy.

  • Validate the syntax
  • Re-check the usual typos
  • MX records
  • Look into the DNS
  • Knock mailbox
  • Verify and Filter the Emails

Validate the Syntax

Let us say test@handysends.io is the email address, which consists of two parts: local and domain; test is local and handysends.io is the domain.

The local part comprises of

  • Mixed characters of the alphabet and numeric (A to Z and 0 to 9)
  • Enabling pattern using Symbols - #$%^&*() _+!"
  • It is mandatory to use only one dot(.) in the local part of the address

Re-check the usual typos:

One must focus on mistakes, errors, and typos while validating email addresses. For suppose you find test@hopmail.com instead of test@hotemail.com, it looks the same and simple but can be complicated.

MX Records

An MX Recorder alerts the server that is responsible for receiving an email to the liable domain ID. It is the method of listing the unwanted email IDs and the wanted emails that are going to be delivered to a valid email address.

It handles checking the emails with the email Verification process. Though they are added on technical features about the process, It is the idea only to deliver the outcome which depends on an MX record for the validation process.

Look into the DNS

DNS is a simplified way of processing reports from the DNS server. The entry here is specified from the servers that accommodating the emails with the domain name. Here is the DNS Lookup checklist

Check the Lookup-type on the console that is the Lookup-type=mx handysends.io

Knock Mailbox:

Following the completion of the DNS lookup, your email address is validated using SMTP connectivity. What you must do is link the SMTP server and ask if this email address exists. If the server responds with (250 OK), the email account given or being checked is correct. If the server responds (550-5.1.1 Person Undiscovered), this email address does not function.

Verify and Filter emails:

It is a professional address that is very effective, and the important thing is to ensure you hold valid emails that are away from junk. Using the third-party API can unfailingly check the emails and throw away the junk. This makes the domain search easy for provisional emails.

Importance of Email Validation 

Email Validation is more important to deliver the right emails to the right inbox.

Validating emails reduces email bounce. Here are the various benefits that are found by validating emails.

  • Validation brings accuracy - Email Validation brings a high quality of accuracy and brings high success as a key. Validating an email list engages quality customers. It resembles you that you are on the right track if you own a healthy email list.
  • Controls email Spam - Email Verification is a detailed analysis that rectifies the undelivered emails. One should focus on making a qualitative email list rather than a quantitative email list.
  • Brings Accurate Campaigns - Holding a clean email brings accuracy in delivering emails. All the emails that are verified do not get wasted they bring ROI; every email you send after email verification is a genuine response.
  • Builds Customer Engagement - Prioritizing email list builds customer engagement, Drafting the list according to the engagement is the most important thing. As emails sent out might contain or hold urgency with the information that makes users interest, this brings high ROI and good sender reputation. There is one principal advantage, working with email verification that makes better engagement than ever before and acts according to strategies planned when your email list is healthy.
  • Helps in Skipping Bounces - Email list that is not updated has more bounce rates. Sending emails with an email list that is not verified results for high bounce rate than usual.

The only owned mechanism of avoiding bounces is verifying and validating emails before delivering them. As the ESP will always have an eye on how the flow is, and follow up of your emails. If they find the bounces have exceeded the limit, you may be asked to update your emails or take strict actions against you or maybe banded also.

Since it is essential to get validated before sending emails to remove the undelivered emails which are not apt and real. Email verification works in real-time and brings you practical outputs.

  • Increases ROI - A healthy and hygienic email list automatically brings ROI. It is because of the well verified and targeted email recipients who are relevant to your actions.

Where we have high results of click rate and open rate and by default here is the engagement with the users. This brings high revenue and cuts your cost down, making good returns for every value invested to leverage your ROI.

  • Say no to Deliverability Issues - The email verification process is one best practice for solving deliverability issues. When you miss correcting the deliverability issues to grow more and more like the spammers and will be banded by the ISP's.

Due to these issues, some of your recipients will not receive your emails in the inbox. The emails will be lost in the spam folder, where nobody checks them and gets lost.

  • Sender Reputation - Sending emails is not only the point, holding a reputation while delivering them is very important. Where the sending reputation is built on many factors which include flagging emails as spam emails or bounced emails.

Making an email list verified and cleaned can bring you a high sending reputation. If you wonder, why use email verification this is the answer to your question.

  • Holding reliable database - The email list that is built from signups and subscribers has the data that need to be validated before proceeding it to the sales department.

As it brings the level of interest of their purchases and purchasing power.

The email addresses are very useful to the sales team only when they are accurate. If not, they are letting down in the wrong way. Only because the email list that they hold has incorrect, inactive, and dead email IDs.

A verified and certified list can bring accurate strategy formulation for the sales department without wasting time.

  • Avoid spam complaints - Keeping spam away is not easy and not even hard when you have a strategic formulation to avoid spam. Email verification can reduce spam complaints, particularly with the ids like sales@, support@ email addresses.

Most of you have already know the importance of email addresses and their characters in email ids. The errors in the email can report you as a spammer, you can be caught as hackers were probably not. The email tester tools bring the real emails to one end and the errors to the other end making email verification easy and reliable. Therefore, when the emails are sent to valid ids there will be no spammers or complaints.

 

Selecting the method of Validation according to the business

There are many methods of validating, but the best method for you is that which suits your business, it is suggested to have researched before picking any validation services. Here are the quick rules that need to be followed to find an optimal email verifier.

Real-Time

The Email Verifier that is picked must be in real-time where it can be accessed from anywhere, any time, and any device. That picks service IPs address rather than your IP in the validation process.

HandySends real-time email analytics bring you a valid understanding of the metrics validation with categories email performance and monitoring with unique priorities of symbolization method.

Scalability

Email verifying must enable you to have access to a bulk email verification list or single email verification list that helps you to have instant email verification of any type. Easy leverage of verification must be helpful to deliver instant output.

Compatibly

There should be a compatibility verification process that verifies bot the corporate email address and personal email address. Locating the domains and other private email providers such as Gmail, Yahoo, and many such.

Multiple Authentication mechanism

Verifying emails must not always be done in the same way, you should always have the option of verifying emails in a different method like syntax check, domain verification check, and email ping server.

All Round support system

There should be an integration method that can work connected with other modules of tools generating the verification process. It is important to have an interconnected mechanism that functions for generating email sending tools to manage tools and more services.

Here is the method of selection according to the business

Regex email validation

They are the regular expressions that the sting or a character used in email ids. Although they have several issues with regex the issue in finding the emails is the characters that are used might be valid but cannot be recognized as they are used before the @ symbol. Not just this regex skips checking several other important factors such as the domain existence and many other flaws.

Post Email Validation

It is a double opt-in email validation method where the user is required to confirm their email by clicking the confirmation email sent to their registered email for further process.

While picking an email validation tool checking its syntax process is very important and mandatory. The HandySends email validation tool has a user-friendly syntax that can be easily edited to build your email system. Holding a valid tool that brings an accurate rate of essential returns is very important by investing wisely.

Real-time Email Validation

Sending email with real-time email validation experience sends trust signals and better user signals. It works in checking the domain and able to receive inbound information with real-time experience.

Batch email cleanses

It is a method of cleaning the database that holds invalid email addresses. This method of validation is ideal if your database has never been validated as it gives a high chance of reducing bounce rates and complaints. It is advisable to use batch email validation from the beginning to avoid low reputation and other future issues.

Pragmatic part — how about we run an investigation!

Presently how about we get to the most intriguing part — a functional examination where we will show you how an email verifier saves your time, cash, and enhances your assets and the general cycle of email/outbound showcasing.

We created 1000 leads (email addresses) from multiple sources for this experiment and then checked them to demonstrate how an email tester audits the list and helps improve campaign metrics. See the procedure documentation below.

Now that we have 680 relevant email addresses that can be used in our campaign, we can begin. The best part is that we do not have to send our message to 320 incorrect user accounts. We spent one dollar to check 1000 emails and saved nearly $5 ($4.8 to be exact) on email delivery.

Consider how much money you could save if you ran campaigns regularly or sent to more recipients that is a lot of money! An average organization that runs email campaigns regularly can easily save $100-300 per month by verifying email lists.

But you are not only pinching pennies; you are also retaining another valuable asset: your credibility, as well as your professional reputation as a sender.

These are the things that need to be noted while validating emails and their conversation to know how effective your provider is serving

Delivery Rate

Open Rate

Click-Through Rate

Reply Rate

Conversion rate

High metrics can improve your technical profitability and performance of business results, while low metrics can undo all your hard work.

Pros and Cons of Email Validation

Pros

Lowers your hard bounce rates 

You will increase the overall deliverability by deleting at least some (if not all) invalid email addresses that will help you to trigger emails to the recipient inbox.

Cut the volume of spam complaints you get

Though this common benefit of validation is to eliminate invalid addresses, your actions can also improve your fraud complaint rates, particularly for position addresses (e.g., admin@, sales@, etc.). These emails are often exchanged among several users, and although one of them might have subscribed to your newsletter, another recipient may label your emails as spam. Since most validation tools filter out job addresses from your mailing list, suppressing them from potential mailings will possibly save you some grief in the complaints department.

Secure your most important asset

Having a clean list among campaigns, as well as collaborating with ISPs and anti-spam providers to address blacklisting problems due to inadequate data quality, can be time-consuming. If you use an ESP, a persistent high tough bounce rate can result in sending limitations and finally, account closure. Deleting hard bounces from that collection before sending allows you to concentrate your time on more critical tasks, such as developing content that your recipients will enjoy.

Increase the overall ROI of the campaigns

Strengthening your data integrity will improve your performance and reliability, which ensures more consumers will see your emails in their inboxes and more interaction with your business.

Hold improved knowledge of the e-mail addresses in your database

Through verifying your list, you can be able to identify areas for improvement in certain email collection and database management strategies. For instance, if you see many typo email addresses on your list, you might want to use a dual opt-in process or authentic verification tool in a signup process.

Reduce the email program's running costs

Most email service providers (ESPs) charge is based on email volume, so deleting expired addresses can reduce the total volume delivered. Less money, more effects!

Improve the volume as well as the consistency of your emails.

Many businesses also have real-time email authentication services, which will assist you in achieving a higher degree of accuracy rate whenever someone enters their email address into your subscription form. Multiple valid email addresses on your list equate to more sales opportunities, as well as ensuring you are prepared to avoid deliverability problems in advance!

CONs:

A false understanding of the quality of email verification

It might result in unnecessary aggressive mailing methods, which can have a detrimental impact on recipients, including such higher unsubscribe and spam rates. Fortunately, you have power over this. Do not use list verification as an excuse for bad delivery practices.

Using list validation software excessively to clean up troublesome lists

As a result, some marketers could participate in excessively aggressive list collection practices, raising the risk of deliverability. List confirmation exists to highlight the performance of email lists, but not to turn a pebble into gold.

The price

Quality checklist validation services are not cheap, and they can become prohibitively expensive at volume. In addition to the expense of email registration, you must pay for the time spent selecting a service and authenticating your records.

Things to ask your Email vendors

Picking an email validation support is very important, it is much necessary to know why you are so keen on validation of emails, as this aims to help you in joining the dots of comparing vendors.

1. What problems am I attempting to fix (or avoid)? 

The response will help you decide when you should prioritize strategies that include real-time address confirmation, batch methods, or both.

2. How much information do I need about my list? 

Easy access to granular data from various email addresses can be extremely beneficial to your research and determining the next steps. However, a real thing is too much information. Which data will you use to make judgments, and which will be “great to have”?

3. Is the business going to be used by your company or for your customers? 

Are you trying to verify lists from your contact list, or are you trying to find a solution for your clients who all maintain different contact lists gathered through a variety of methods as an organization or SaaS tool like a CRM?

4. It is important to know to have an ongoing validation solution or to have a one-time check of my contact list? 

One-time feedback maybe for tasks including delivering a re-engagement message to subscribers you have not communicated in a long time (e.g., more than 6 months), seeking your ESP's guidance after such an enforcement question, or cleaning your list of typing errors and other hard bounces. On the other hand, continuous validation is excellent for ensuring that appropriate signups or users are real addresses—this is the type of validation that 2500k strongly supports.

5. What is the size of my budget? 

Maybe you believe it should have been the first question. Price is a significant factor, as the price and quality of validation services vary greatly, but then anything else is ensuring that the alternative you choose suits your true needs.

After answering the above question for you, it is time to question your vendors while evaluating your email service provider.

1. Are you in compliance with the GDPR?

This issue, or a variant, is likely to appear more frequently in RFPs and other vendor selection surveys in the future. Data security, especially with regards to email and other sensitive contact information, is becoming an essential responsibility. Some advantages of using a GDPR-compliant provider (or other regulations such as CCPA) would include the ability to only validate email lists on EU servers, accessibility of information about a contact's original country in the verification report, and a simple mechanism for obtaining details about (or deletion of) the data the company has on file for you.

2. What types of tools would you provide?

 Most providers can configure real-time verification via API, as well as batch validations via CSV upload or API call. Some vendors can also have connectivity with their email service provider (ESP), making validation a seamless part of your email program. Email duplication, syntax, and domain verification are all standard services. We at HandySends provide spam trap elimination or the option to flag addresses on your list that are more likely to label your email as spam. As just a reminder, any provider who enables its users to delete 100 percent of spam pitfalls from their list should just be avoided.

3. What are your service's email verification types, and how many do you have?

Based on specific list validation objectives, you can find it useful to divide your list into many risk-based categories. Many deliverability problems are caused by poor quality performance, so this extra granularity will enable you to understand how to improve your list selection and maintenance activities.

4. How precise are you, and do you make a safeguard?

In other words, can you guarantee that email addresses validated through their service will not bounce? Most vendors guarantee a deliverability rate of 95-99 percent. If they make a series consists, it is just a good way to seek out the kind of recourse you have if the outcomes are not what was promised. Can they issue you a refund? Can they help you with blacklist management and delivery performance? Then no, you might just want to think about the benefit that they guarantee provides.

5. Is it possible for me to run a check of the overall on a sample file?

We have all heard that marketing departments can make everything and anything sound good, and any promise of quality could be considered less than the pixel it is written on. Allowing them to test their service on a limited portion of your list helps you to decide if the validation process and findings are easy to understand. This could also provide you with plenty of granularity to generate actionable insights.

6. What technique is used in the validation of my contact list?

A vendor will verify whether the emails on your list are correct in a variety of ways, each with varying consistency and rigor. As we already discussed your results can differ depending on the supplier, but here are some topics to address with your vendor:

  • Do accept-all addresses always, inflate the number of valid/deliverable addresses? Have you been using encryption or third-party information to measure the capture domains and addresses that belong to real people?
  • Provided that almost all lists are comprised of 15-30%.
  • Do you think direct opt-in can trump do-not-contact lists? Would you block or reject my valid addresses on do-not-contact databases, like the DMA's list?
  • Can my list validation findings be reused or used to improve the lists of your other clients under your terms of service? If that is the case, can I drop out of all this phase to satisfy enforcement requirements?
  • How do you detect typos, misspell names, or incorrect input structures without producing many false positives?
  • Do you avoid processing addresses that are listed as "unknown" or "unverifiable," or do you have retried reasoning in place to ensure it is not an intermittent link problem or interruption?

Finally, Email validation is not meant for battling or safeguarding the email address that was bought, but validating the email in real-time experience and without recipient consent. A continuous process of email verification and validating them at the time of onboarding process that makes sure that the listed building is ethical and according to the norms.

We at HandySends help you to validate email in a sophisticated way allowing you to gain peace while delivering emails. Offering the best of features at best affordable quotation including connectivity of tools that can be merged with a large quantity of database or small quantity of management.

Making email delivery the passion, we include expertise tools and services to bring certified and verified email lists to your service. That ensures the safe landing of emails avoiding hard bounces, spam complaints, and invalid users.

Maintaining a hygienic email list is only possible by removing awful methods and awful emails.

We maintain that more SPAM TRAP is identified from your email address list than anyone else.

Now there are no TOXIC DOMAINS! We will get rid of all the slander.

Junk mail and bot-generated emails were generated from your email list.

We do understand the process and the importance of separating email addresses. We control and manage them for you with a robust, stable, and flexible method of verification. Our tools help you in clearing your email list with a roughly 98% of deliverability rate that brings an opportunity to shape your campaigns and promotions. Build your email list with a reputed IP address that helps you to hold a high sending score with reputation sending activity with ease and transparency.

We do not just focus on verification, but also data security. We hold at most privacy to your information and will never share with any third party and ensure constant check for maintaining a secured data with secured cloud-based server system with protected GDPR compliances.

We provide service in more than 4 nations that make us global providers with success in providing a solution for every challenge face at every level of work. Wizcraft International environment Pvt. Ltd. one of our clients who had seen remarkable impressions while using our tools. They were served with an email validation service for their email deliverability and engagement issues which made them difficult in communicating with customers.

Wizcraft has noticed a 94% of deliverability rate after using HandySends email validation solutions enabling them easy triggering with a clean and hygienic email list. That automatically boosts their sending reputation which is one of the key points to notice to trigger the recipient’s inbox. Not just that - they are provided with 500 thousand credits in enabling them to verify emails seamlessly. They are one of our Happy customers who got certified and verified email lists and do maintain a law full email activity.

Get ready to integrate today with flexible email API and SMTP servers with a customized email approach. Framing easily approachable support with multi frameworks and client libraries including 7 different system languages to build and edit the email work. Providing real-time email stat about the engagement and data providence with personalized event webhook facilities.

Promising you to enable peace of mind with email sending activity with enhanced email feeding activity including the detailed process of the entire journey of the message from the time it delivered to opening activity.

Join now to find the difference by sending emails with a world-class platform for proven deliverability, expertise email solution which can easily be scaled for any enterprise.

Make sure you use an email you can access.