Email Validation Types

Handysends is an organized email Marketing brand, which means we ensure all means to keep the least spam rate and highest delivery ratio for all our clients. To reinstate our objective, we send emails and at the same time automatically drop email addresses that have syntax errors and blacklist the email address, so that no further attempt is made to send mail to that address.

01/04/2020 By

Decode Email validation – with the communication in the grip of an efficient email marketing system, the world today revolves around the firm foundation laid down by successful email marketing houses. Email marketing has an abundance of merit in considering the constrained, high demand flow of information. What plays the most critical role is having a valid email address, which is the backbone of a successful email marketing voyage. The first and foremost task to ensure your campaign is productive is to ensure the email addresses are correct, checked and verified. Many a time the subscriber is engrossed in the offer and hence their priority to 'Feed Email address ‘in the Email field is least important, at times the screen is too small for healthy fingers to type correctly and 58% of the time subscriber is in a rush to go past the ‘email field” which leads to typos and error entry leading to the invalid email id. We have to live with some of these issues and cannot wade them off, however, we at HandySends do have a clear solution to get mass email addresses that are valid, error-free and verified? How is that done we will have that answer as we read – the simple answer is to use Email Validation.

Effective Email Marketing HandySends

Do we know what Email Validation is?

This is the most simplified procedure of email address verification right from receiving to delivery. This systematic process picks errors such as the common typo irrespective of how they are made (human error or purposely), this email validation process inspects the email address and the reliable domain and also helps organize, filter email addresses. Following on the audit email Validation secures your email addresses and its complete sender score – all-in-all it maximizes the entire email marketing campaign. 

How does it work?

These days it is a common practice of Email Service providers to include email validation as a default tool/service. Apart from the process mentioned, you will find many free email validation services available online.

If you are following the email Marketing route – what you need first and foremost is the bulk upload content (which means the dedicated list of email addresses) The Email Validation starts its validation by running a quick check process to understand which category does the email Address falls under. Primarily there are three buckets: Valid, Risky, and invalid.

Valid as the name suggests are those email addresses that are neat, errorless and thoroughly qualifies the verification checks- these Email addresses will move to the next quality check.

Risky is the category where the email addresses do exist yet other specifications are not quality passes, which means some factors need further validation since the email might bounce back. 

Invalid Category does not qualify the validation test and contains syntax error/DNS error and at times mailbox inconsistency.

Importance of Email List Validation:

Email list validation

Jeopardize the sender's reputation; Email bounced impacts the reputation of the sender and can cause a serious liaising issue if not treated at the first level.

Failure to create an impression; Emails that do not reach the recipient's lack to build a bridge between the client and the sender and the dreams to convert to prospect losses their impression.
Higher open rate=higher conversion; Email validation directly impacts the lead conversion, the more your mail reaches the right mailbox, the chances are the first time the reader becoming your prospective legitimate client.
Invalid users are the potential spammers; Most of the time our mailboxes provide us a greater measure of the sender, if there is more bounce ratio, it is considered as a potential spam category.
Increased Email Validation means a higher bottom line; if your email marketing service providers send mail to the correct user, you will have a higher sender score and higher inbox placement rate leading to increased revenue and an impressive bottom line.

Understanding the important types of email addresses that you must be careful of 

Understanding Email address HandySends

1. Black email addresses [email addresses that land nowhere]

Do ensure you use the [opt-in] method which will help you to prompt the subscriber to verify their email addresses and not surpass the step without verification.

Sometimes people might leave /abandon their email addresses, try and leave a ‘freeze’ option, this will help you to understand which are the emails that you have not sent a mail to in the last 6-8 months, and hence you may avoid sending emails to those email addresses.

Check the ‘hard-bounce’ addresses – these are those emails that a user has not used for a long time and hence when a mail is sent to them –they hard bounce.

Try using a G-lock Email verifier or online verification services as mentioned earlier to determine if the address on your email list is indeed valid.

2. Misspelled Email ID’s.

Email addresses that are misspelled come from the human blunder and can melodramatically upsurge your bounce ratio. You must identify and spot-on rectify the obvious misspellings like sam@gmailcom, diana@outloook.coom,, or

To avoid email addresses using misspelled addresses, try and use a deep-rooted ‘opt-in process’ that prompts the subscriber to fill in the address twice.

3. Circulation and Part Email Accounts.

We come across innumerable email addresses that are some way or the other associated with a specific division or occupation within a business and that are envisioned only to receive incoming messages related to that operation. For example, "" is the email address a company uses to receive email exploitation reports, "" is intended toward receiving only mails that bounce, and “" is for email notifications that are sent to the domain management only

Note – these are the accounts that are not at all intended for private use or payments or subscriptions for email marketing communications. It should not appear in a mailing list as the result of a subscription.

Part account addresses are often posted on public web pages and end up in master databases, which are sold to email marketers who are looking to build their lists faster than they could if they used a subscription process.

HandySends is an organized email Marketing brand, which means we ensure all means to keep the least spam rate and highest delivery ratio for all our clients. To reinstate our objective, we send emails and at the same time automatically drop email addresses that have syntax errors and blacklist the email address, so that no further attempt is made to send mail to that address. 

We use the following verified expression to check all the email’s validation:


Also, it's imperative to understand that the process of email validation is a critical cogwheel to email the marketer's brand and reputation. Without a verified email list, one can never try to maintain low spamming and a higher delivery ratio... Genuine advice, even if you forget to check the grammar quotient which is also very important, ensures you validate your emails before shooting them to the client’s mailbox. 


Make sure you use an email you can access.