It is quite evident that to break the autonomy rules, we must first excel them and understand their working. We tend to nudge upon hours on end to put together the perfect inbox mail, an impactful email that will deliver our purpose and readout clearly the objective of sending an email. Rather the entire business world has over the time presented emails to me in a way, at a time I like to call digital rebirth. It was a first-hand comeback.
Remember the first email that lands on your inbox and has created an impression is responsible for the game-changing bargain.
We do invest a lot of time drafting the “flawless email” just later to discover that what you read and how it looks in your inbox is completely different in other’s inboxes. So what is to be done and how we can make a difference? To add on, at times images are displayed haphazardly? Our corporate buddies find our email complicated and do complain about how grave it features on their mailboxes? Have you ever wondered -What is it that makes your email look different in other text boxes among those in the corporate, out there – it seems there's a strong view that affluent mailers have started deferring the traditional format and are ready to adapt to what's NEW?
The biggest problem that we all face is that each of our inbox mail and newsletter design portrays the HTML emails and design differently which leads to your email being displayed in an alien manner on inbox mail including google inbox. The first encounter with such a practical aspect pops up a number of questions, queries that you are working on; email is an important piece of communication because it generates a reckless, consistent form of a letter that is free and easily accessible. Email marketers allow people to use adoptive long-lasting, long-distance communication in the most effective way. It is not branded by the inconveniences that are commonly concomitant with old-style communicating mediums, such as phone or mailing through the post.
It is a common issue faced down the drain by all email marketing brands; We at Handysends are well equipped to assist with a change, a change that will be treating your emails in a fashion that looked similar across all boards. Every subscriber will receive and see the email in the format it rests in your system. The general question as to is there a Perma solution that you can implement to avoid such a situation in the future? At present, your draft checklist has included test emails which land on one of your alternate email ID and you can check it post sending that both looks and feels the same.
Handysends makes complete sense when it helps you to understand the know-how needed to access and take decisions regarding inbox mail solutions. More and more sophisticated companies are investing heavily in email marketers for they want the subscribers to practice incredible experience when they access their mailboxes. However, the method used by Handysends is simple and will benefit all subscribers and clients equally.
Subscribers across the globe use different email clients amidst 1100 different email providers since the rendering engines used by each email clients are unique they tend to display your email in a certain manner- hence the email code appears differently. In addition, many of the features are at times not even supported by the email clients.
What can one do than? Animated GIFs, Template background, images and even audio and video clips used are only accessible when the email client out there is compatible to use these features. No matter how you have coded some of the extremely improved features such as the HTML5 video or high end audio file –it requires settings and adjustment at the subscriber's end which could highly impact the email marketing campaigns.
Research and studies show that 87.6% of the subscribers open their emails on their mobile phones, it is hence imperative that your emails are drafted with mobile responsiveness in mind. How it will scale on a mobile screen and how it will behave when scrolled is what matters the most. The subscriber will only interact until such time it is comfortable to access and browse, the moment they have trouble viewing or reading they will switch on. When you wish to draft your email inappropriate scale and specification suiting mobile requirements, you have to also be flexible since the market around the globe is dynamic and does have multiple sixes available for various mobile devices.
Emails always look attractive with background theme, color, typefaces, and images and a GIF adds a cherry on the cake, however, some of the corporate or business clients do not prefer images or other components on an email since it takes more than usual time to download. On another note there are clients of a certain age group who prefer design elements and components –hence it is an uphill task to ensure all emails look and appear the same on every mobile device and desktops. If in case your email content complements and co-ordinates with design, you cannot simply leave design and read the text if that is the solution. If you are not sure that cosmeticizing your email will help, stick to contemporary or default design, rather than losing the client it is suggestive to have a simple email template since when email marketing is concerned, your brand is at stake.
Why is Email testing required and does it assure results from subscribers and your target viewers?
A detailed study has revealed that those organization that tests emails before shooting them have acquired a better yield result that the one who shoots in the dark.
Email testing is the only known solution for resolving the knots that comes your way. Testing an email helps you in 5 major ways :
1) Receive mail as a recipient
2) Identify issues you would be able to rectify
3) Change typefaces and background
4) Avoid any surprises or change in HTML codes or component
5) Be in the subscriber's shoes and read a mail as a viewer, not the initiator.
What is the next way forward for email marketing – test all emails before sending them on google inbox or my email inbox? If you are thinking of doing all this on your own –it will be time taking and practically a monstrous job which might not be as pleasant as your expectations are.
Internet and Digital gurus redefine their statement stating email MUST be tested before clicking the ‘SEND’ button. This not only wades off possibilities but clearly shows the broken links and images that might otherwise ruin your over expectation drive noe reaching the right target. The subscribers or recipients of your email can remove any part or template which might make your email look absolutely different and unless you test it you would never know the impact or output.
Handysends makes your email pass the email testing with flying colors
Handysends offers you the most comprehensive email testing solution and has been extending support to over 100's of clients worldwide. Our web clients are support mechanism extends support 24x7 and is ready to assist as soon as you initiate the testing procedure. Extreme flexibility, brilliant capture of screenshots of your emails and presenting them seamlessly so you are able to attend to the issues and resolve them.
Ready to make your email inbox look great on the World Wide Web? Reach out and simply click the Email testing option and you are all set to roll.
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